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Our Story

MapAnything was born in 2009 as an idea by co-founders John Stewart and Ben Brantly when running Saber Business Solutions, a Salesforce Force.com Partner.  In 2012, the company changed its name to Cloudbilt and released a suite of applications to the AppExchange, one of which was MapAnything.  The traction from the MapAnything product was unprecedented, so in 2015 the company took its first round of venture funding and renamed the company to reflect its mission. MapAnything.

With over 1,500 Clients and over 150+ employees, we help our clients increase revenue, drive productivity, gain better territory visibility and deepen customer loyalty.  We do this all in the CRM workflow to help clients streamline operations, automate business process, and increase overall accuracy and adoption.

Management Team

John Stewart
Chief Executive Officer

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John is a successful serial entrepreneur who co-founded MapAnything in 2009. The company (then known as Saber Solutions) provided managed services and custom app development to users of Salesforce. Under John’s leadership, the business model was successfully changed in late 2012 and the company’s sole focus became selling business applications on the Salesforce AppExchange.

Today, MapAnything is Gold Salesforce App Innovation Partner with over 1,400 customers. The company was included in the Inc. 500 – after experiencing 2000 percent revenue growth in three years.

Prior to MapAnything, John founded Saber Design and Analysis Services, a consulting firm that provided engineering and manufacturing services to the aerospace and defense industry. He successfully sold the company in 2009. John was born in New York and holds a Bachelors of Science degree in Mechanical Engineering from Worcester Polytechnic Institute in Massachusetts.

Ben Brantly
Chief Technology Officer

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Prior to co-founding MapAnything with John Stewart in 2009, Ben co-founded several other companies, including Southern Computer Innovations, Educational Network Solutions, and SoftwareFixIt.com. John Stewart was a customer of Ben’s at his company Southern Computer Innovations. After collaborating on many projects and working together for a while, Ben suggested that he come on board and work with John. At the age of 24, after selling his company, Ben joined John and later co-founded MapAnything.

Ben leads the company’s Office of Technology in Atlanta and is responsible for driving product strategy and shaping corporate vision.

MapAnything was released on the AppExchange in 2012. Today, the solution is being used by over 1,400 customers globally. With over 330 five star reviews on the AppExchange – it has been named a Customer’s Choice – Highly Reviewed App by Salesforce users.

Ben was born in Kansas and attended Georgia State University.

Chris Rosbrook
Chief Financial Officer

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Chris Rosbrook’s career spans over 20 years and includes deep experience in technology, software, finance and investment banking. He leads all financial-related activities at MapAnything and oversees the accounting and treasury functions.

Prior to joining MapAnything, he was Managing Director at Piper Jaffray Companies (NYSE: PJC), where he led merger and acquisition advisory assignments for technology-enabled services businesses and industrial technology companies. Rosbrook also spent nine years at Edgeview Partners, a middle-market investment bank focused on merger and acquisition advisory services, which was acquired by Piper Jaffray in 2013. He started his career in software, working eight years for MAGMA Foundry Technologies, a provider of computer-aided-engineering tools to the metalcasting industry.

He holds a Master of Business Administration (Finance, Strategic Management) from the University of Chicago – Booth School of Business, a Master’s Degree in Mechanical Engineering from The Ohio State University and a Bachelor’s Degree in Applied and Engineering Physics from Cornell University.

Thomas DiVittorio
Chief Product Officer

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Tom is a software industry veteran with over 20 years of technical architecture and product development experience including nine years spent in a variety of leadership positions at salesforce.com.

At MapAnything, he leads product strategy, drives innovation, and is responsible for expanding its family of geo-analytics solutions.

Previously, he was Chief Product Officer at nCino, a provider of banking software that is built on the Salesforce platform. Before that, DiVittorio was Vice President, Global Independent Software Vendor (ISV) Partner Technical Enablement at salesforce.com. In this role, he was responsible for ISV partners and channels enablement. His other positions at salesforce.com included Senior Director, Enterprise Architecture and Technical Engagement Manager.

Michael Muhlfelder
Chief Revenue Officer

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Michael Muhlfelder is a sales leader with over 25 years of B2B selling and sales leadership experience. As Chief Revenue Officer, he leads sales strategy and oversees all sales efforts with a focus on accelerating revenue growth.

Prior to MapAnything, he was Vice President of Sales, Americas at TARGIT, the software company behind TARGIT Decision Suite.

His track record of building and leading high performance sales teams includes time spent at LogMeIn, IBM, Cast Iron Systems (an IBM Company), ADP, Siebel, Peoplesoft and Oracle.

Michael has been awarded Sales Eminence and Presidents’ Club achievement several times through his tenure at ADP, Siebel, Peoplesoft, Oracle, IBM and LogMeIn. He received a BS in Management/Marketing at Keene State College.

Brian Bachofner
Chief Marketing Officer

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Prior to MapAnything, Brian spent over 15 years working across Sales, Sales Management, Alliances and Marketing at Experian, Hoover's, Dun & Bradstreet, InsideView, and leadspace. In these roles he brought a unique blend of strategy and focused execution to effectively translate big ideas into revenue.

Brian is responsible for brand and category development positioning MapAnything as the leader in Geo-Productivity Software.  In addition to marketing, Brian heads up the Alliances function with a focus on scaling the business through Global Strategic Partnerships.  His team is responsible for key technology, data, and industry partnerships including Salesforce, Hardware OEMs, and ServiceNow.

Having spent the last seven years telecommuting between Charlotte and San Francisco, Brian joined MapAnything to contribute to the growing technology ecosystem in Charlotte. He attended the University of North Carolina at Charlotte.

Peter James
Vice President of SMB Sales

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Peter is responsible for SMB sales at MapAnything. With a proven track record of revenue generation and team development – he is highly adept in developing strategies to analyze key performance indicators, recognize operational strengths and opportunities, and implement innovative solutions with an eye on immediate growth.

Before joining MapAnything, Peter was Director of Business Solutions at CPI Security Services Inc., where he managed and trained the outside sales staff to meet and exceed sales and revenue targets. During his tenure, he increased profitability by generating record levels of revenue per user and organically grew CPI’s customer base. Additionally, Peter successfully developed and implemented multiple training programs aimed at fast-tracking new hires and improving sales performance.

Prior to CPI, he spent 14 years at ADT Security Services, Inc. As the Area Commercial Sales Manager, he led a 23-person team across two locations and achieved $23M in annual sales revenue, including some of the largest accounts in the region.

The foundation of his career was formed during his training and tenure as a Member of the United States Navy UDT/SEAL Teams.

Mark Easley
Senior Vice President of Solution Engineering & Services

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Mark is responsible for Solution Engineering at MapAnything, which includes hiring, enabling, and managing the technical pre-sales team globally. He has 20 years of solution engineering experience, including over seven years at Salesforce.com.

Before joining MapAnything, Mark was the Sr. Director of Solution Engineering at Salesforce for Service Cloud, where he led the growth and success of the technical pre-sales team working with Salesforce Service Cloud Enterprise customers & prospects.  He was also the Sales Engineering Director for the Mid-Atlantic, Carolinas, and the Public Sector.

Prior to Salesforce, he was the Director of Sales Engineering at Amdocs for the Americas and the Sr. Sales Engineer and Architect at Clarify.

Mark is an alumnus of the Rochester Institute of Technology where he earned a Bachelor of Science in Management Information Systems.

Jennifer Schmidt
Vice President of Client Success

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Jennifer is an operational leader specializing in delivering customer success through building cohesive teams and implementing innovative processes. She is the head of the #1 Tech Support organization in the P2P software space as determined by Gartner. Fierce leader of her department, and advocate for both her team and her customers. Jennifer is a tenacious project manager with sterling track record of bringing projects successfully to completion within their original budget and timeline. Accomplished in operations management, client relationship management, account management, requirements gathering, cross-functional team management and analytics. Experienced in the software (cloud), analytics and pharmaceutical industries.

Mike Brown
Vice President of Product 

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Mike is responsible for product development and product marketing at MapAnything. His background includes ten years of experience with a focus in technology product marketing and strategy.

Before joining MapAnything, Mike founded J Starch, a Charlotte-based startup leveraging modern technology to transform the dry cleaning experience. Prior to that, he was the Senior Product Strategist at Skookum, a full-service software design and development firm. Mike led project teams to create new applications for clients, ranging from two-person startups to Fortune 500 companies.

Prior to Skookum, Mike was a Product Marketing Manager at Opower, a software company providing customer engagement and energy efficiency platforms to utility companies. He analyzed new product and market opportunities during a period of exponential growth, helping the company grow from a 30-person startup to a 500-person energy management leader on the verge of IPO.

Mike received a BA from Yale University, and an MBA from the New York University Stern School of Business.

Board of Directors

John Stewart
Chairman of the Board

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John is a successful serial entrepreneur who co-founded MapAnything in 2009. The company (then known as Saber Solutions) provided managed services and custom app development to users of Salesforce. Under John’s leadership, the business model was successfully changed in late 2012 and the company’s sole focus became selling business applications on the Salesforce AppExchange.

Today, MapAnything is a Gold Level Salesforce AppExchange Program Partner with over 750 customers. The company was included in the Inc. 500 – after experiencing 2000 percent revenue growth in three years.

Prior to MapAnything, John founded Saber Design and Analysis Services, a consulting firm that provided engineering and manufacturing services to the aerospace and defense industry. He successfully sold the company in 2011. John was born in New York and holds a Bachelors of Science degree in Mechanical Engineering from Worcester Polytechnic Institute in Massachusetts.

Ben Brantly
Director

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Prior to co-founding MapAnything with John Stewart in 2009, Ben co-founded several other companies, including Southern Computer Innovations, Educational Network Solutions, and SoftwareFixIt.com. John Stewart was a customer of Ben’s at his company Southern Computer Innovations. After collaborating on many projects and working together for a while, Ben suggested that he come on board and work with John.

At the age of 24, after selling his company, Ben joined John and later co-founded MapAnything. Ben leads the company’s Office of Technology in Atlanta and is responsible for driving product strategy and shaping corporate vision. MapAnything was released on the AppExchange in 2012. Today, the solution is being used by over 750 customers globally. With over 225 five star reviews on the AppExchange – it has been named a Customer’s Choice – Highly Reviewed App by Salesforce users.

Ben was born in Kansas and attended Georgia State University.

John Elton
Director

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John is a Partner at Greycroft Partners and is based in the firm’s NYC office. Prior to Greycroft, John was a Partner at iNovia Capital for six years. While there, he worked with Greycroft on eight co-investments including: Babble (acquired by Disney), Collective, OggiFinogi (acquired by Collective), Vizu (acquired by Neilsen.) and WorkFusion. John also led the firm’s investments in TripleLift, Chango, BeyondtheRack, and Lenddo.

John was part of the early NYC startup community starting at 24/7 Media where he worked in Strategic Planning and later ran marketing for two of its products. Afterwards, at Turnstone Capital, John advised dMarc Broadcasting on its first round of institutional financing as well as an acquisition prior to its sale to Google. John started his career at Veronis Suhler Stevenson an investment firm focused on the media and communications industries.

John holds a MBA from New York University with a dual specialization in Finance and Marketing and a BA Degree in Economics from Lehigh University. John is married with three kids and lives in the wilds of Westchester. 

Wayne Hunter
Director

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Wayne L. Hunter is a Managing Partner in the General Partner as co-founder and head of Harbert Venture Partners’ technology investment team. Mr. Hunter joined HMC in 2002 and serves on the boards of Kaleo, Netsertive, PeopleMatter and Racemi. He also serves on the board of the Florida Venture Forum and Virginia’s Center for Innovative Technology and the Innovation and Entrepreneurship Investment Authority, and he was a past chair and board member of North Carolina’s Council for Entrepreneurial Development. Mr. Hunter was previously on the board of AireWire, Movero, Unitrends and Yap.

Prior to joining HMC, he was a founding Managing Director and Head of Wachovia’s Technology Investment Banking Group (and predecessor firms First Union Securities and Wheat First Butcher Singer). In addition, he was a member of Wachovia’s Private Equity/Venture Capital Fund Investment Committee and served on Wachovia’s Investment Banking Management Committee. He has more than twenty years of experience working with leading entrepreneurs and venture capitalists in the Southeast Region. During his tenure in investment banking, he advised on more than one hundred financing and M&A transactions totaling $24 billion. His mergers and acquisitions and financial advisory experience encompass the internet, software, IT services, communications services and equipment sectors.

Mr. Hunter holds a degree in law (J.D.) from the University of Alabama School of Law and a Bachelor of Science degree from Auburn University.

Michael Lazerow
Director

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Michael is a serial entrepreneur, investor, writer and painter best-known as the founder of Buddy Media, a social marketing software company that was purchased by Salesforce.com (NYSE: CRM) in 2012 for $800 million. Michael most recently served as Salesforce’s chief strategy officer. During his three years at the company, Salesforce grew its annual revenue run rate to $6 billion from $2 billion and was named the most innovative company in the world by Forbes Magazine for three consecutive years. Prior to Salesforce and Buddy Media, Michael founded GOLF.com, purchased by Time Warner’s Time Inc. division in January 2006. And as an undergraduate at Northwestern University, Michael started UWIRE, an Associated Press-like network of more than 850 student-run newspapers, purchased by CBS. With 65 early-stage investments, including Buzzfeed, Domo, Mashable and Dash Radio, Michael is one of the most prolific tech investors in New York City, where he spends much of his time cheerleading, providing therapy to and coaching entrepreneurs. Michael and his wife Kass are avid philanthropists through the Kass and Michael Lazerow Family Foundation. Their support and leadership of Cycle for Survival has helped raise more than $76.5 million for cancer research to fund 100+ clinical trials and research studies. Other interests include clean water (charity: water) and education (Donors Choose). Michael was the recipient of Ernest & Young’s coveted Entrepreneur of the Year Award in 2011 and Kass and Michael were given the Leader of the Future Award by the Frances Hesselbein Leadership Institute alongside legendary CEOs Alan Mulally (Ford, Boeing) and AG Lafley (Procter & Gamble). Additional honors include Fortune Magazine’s 40 Under 40, Crain’s New York 40 Under 40, #1 on the Silicon Alley 100 and the Ad Age Digital A-List. Michael earned a bachelors and masters degree in journalism from Northwestern. His writing about technology, advertising, startups, investing and life has appeared in Ad Age, Forbes, Fortune, Fast Company and more than a dozen newspapers, including Roll Call, the newspaper of Capitol Hill, the Fort Lauderdale Sun-Sentinel and the Miami Herald. Michael and Kass live in New York City with their three kids and two dogs.

Mike Rosenbaum
Director

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Mike Rosenbaum serves as EVP of CRM Apps, Salesforce.   In his twelve years at Salesforce.com, Mr. Rosenbaum has held a variety of positions across sales and business operations, helping to build a scalable operations infrastructure to support the company’s growing business. Prior to Salesforce.com, he worked in the IT and marketing organizations at Siebel Systems and worked six years as a submarine officer in the U.S.

Jason Epstein
Director

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Jason Epstein is a Managing Director at CNTP and a Managing Partner of Columbus Nova, the US investment vehicle for the Renova Group a multi-national, Zurich-based industrial holding. Jason co-leads the investment activities for the US group which currently manages directly and indirectly (through affiliate managers) a variety of assets whose investments include growth equity, private equity, and fixed incomes. 

On behalf of CN, Jason's primary investment areas of focus are CIFC, (Nasdaq:CIFC) a fundamentals-based relative value asset management platform with AUM of approximately $12.3B. Jason is active on the Board of Directors and a member of the company's Management Committee directing key strategic initiatives; and a CN's technology and media investment platform. In this capacity, Jason sits on a variety of Boards of Directors, including Rhapsody Music International (Chairman), Day Break Games (Chairman) GenePeeks, and 300.

Prior to joining CN in 2001, Jason founded eLink Communications in 1998, a provider of broadband, networking and application services, and served as its Chief Executive Officer, where he was a two-time finalist for the Ernst & Young Entrepreneur of the Year Award. Most importantly, Jason co-founded Chloe's Soft Serve Fruit with his wife and best friend.

Jason received a B.A. from Tufts University and currently serves on the University's Board of Overseers of the School of Liberal Arts.

Board of Advisors

David Rudnitsky
Advisor

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David Rudnitsky joins the Board after 13 years at Salesforce, serving as an EVP where he helped take the company from $25 million in revenue to more than $5 billion in revenue. Under Rudnitsky’s leadership, Salesforce’s enterprise sales skyrocketed, leading to the creation of “The Rudnitsky Sales Playbook, a guide followed by all Salesforce employees in the sales department. Before joining Yext, Rudnitsky served as the SVP of Enterprise Sales at InsideSales.com.

Allan Leinwand
Advisor

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Allan Leinwand is the current CTO of ServiceNow, having previously served as the VP of Cloud Platform and Infrastructure at the company. He brings more than two decades of experience, working at companies like Hewlett-Packard, Cisco Systems, JPMorgan Partners, and most recently Zynga, where he sed private and public clouds to scale Zynga’s social games. He also serves on the Board of Marin Software.

Michael Jaindl
Advisor

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Mike Jaindl served as the VP of Customers for Life from 2012 to 2016 at Salesforce, where he led client-facing teams to improve customer retention, upsell, and cross-sell. He previously served as VP of Client Services and Chief Client Officer at Buddy Media, before it was acquired by Salesforce in 2012 for $745 million. Jaindl has also held positions at NBC News and GE Advanced Materials.

Investors

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Greycroft is actively investing from two funds today: Greycroft IV, a $200 million venture fund, and Greycroft Growth, a $200 million growth-stage fund. The venture fund invests between $100,000 and $5 million at inception. The growth fund invests up to $20 million. These two funds enable us to support entrepreneurs at any stage, from inception through IPO. Greycroft is a syndicate-friendly firm. We have no minimum ownership percentage. We feel that ownership should be earned, and is best allocated to investors who prove their value over time through business development, recruiting, follow-on funding, and, ultimately, M&A. We also do not require board seats, although we accept them when an entrepreneur insists. Our portfolio companies benefit from active, hands-on assistance from the partners. While Greycroft has dedicated staff to assist with marketing, recruiting, and finance, the firm believes that partners should be the front line for portfolio interaction. We work as a team, and leverage an extensive network of media and technology connections to help our portfolio companies gain visibility, build strategic partnerships, and successfully exit.

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Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 150 enterprise cloud startups since 2009.

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CNTP is a global, multi-stage, technology investment firm operating out of Silicon Valley and New York.

The CNTP team is comprised of an accomplished group of entrepreneurs and operating executives who have experienced the full lifecycle of technology companies, from start-ups to Fortune 50 firms. We pride ourselves in playing the long game, prioritizing long-term relationships over those with odds for a quick exit. This investment philosophy offers portfolio companies a steady investment partner across their entire lifecycle.

We firmly believe in the power of globalization and help our portfolio companies embed global thinking into their strategy from inception. Our extensive international experience and superior network of strategic relationships enable our entrepreneurs to gain a global footprint from the outset.

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ServiceNow Ventures invests in early-to growth-stage companies that are raising an institutional round of financing and have a product in the market. They primarily invest in companies built on the ServiceNow Platform or listed on ServiceNow Store. ServiceNow Ventures teams up with financial investors to find disruptive companies that are ready to join the Enterprise Cloud ecosystem.

Harbert Venture Partners

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Harbert Venture Partners seeks to generate superior returns for our investors by identifying and investing in the most promising emerging growth stage companies in the Southeastern and Mid-Atlantic U.S. We seek to capitalize on what we believe are compelling regional dynamics, such as a strong and fast-growing economy, significant research and development activities and an established entrepreneurial community. The HVP team combines substantial investment, advisory and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. With offices in Birmingham, Alabama, Richmond, Virginia and Gainesville, Florida, we are well positioned to partner with entrepreneurs throughout the Southeast and Mid-Atlantic.

David Stern

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David Stern completed his three-decade tenure as NBA commissioner on February 1, 2014. As commissioner, Mr. Stern built the model for professional sports in league operations, public service, global marketing, television distribution and digital technology. He oversaw the NBA’s extraordinary growth with seven new franchises, a more than 30-fold increase in revenues, a dramatic expansion of national television exposure and the launch of two leagues, the Women’s National Basketball Association and the NBA Development League. He negotiated the first anti-drug agreement in professional sports and introduced the salary cap system and revenue sharing to the NBA. The NBA experienced tremendous global growth during Mr. Stern’s tenure, and that growth continues today: The NBA has 11 offices outside the United States; its games and programming are televised and streamed in 215 countries and territories in 49 languages; and it offers fans 18 international online destinations. The NBA was the first U.S. professional sports league to stage regular-season games outside North America, and the league has played more than 150 international preseason and regular-season games to date. Mr. Stern also oversaw the launch of the leagues’ digital assets, including NBA.com, WNBA.com, and NBADLeague.com; social media platforms; NBA LEAGUE PASS; NBA TV; and mobile applications, all of which reach hundreds of millions of fans every day. An intense commitment to social responsibility both in the United States and around the world marked Mr. Stern’s tenure as commissioner. Under his leadership, the league launched NBA Cares, a global social responsibility program that builds on the NBA’s mission of addressing important social issues in the United States and around the world. NBA Cares supports a host of community outreach initiatives, including a myriad of internationally recognized youth-serving programs that focus on education, youth and family development, and health and wellness. Mr. Stern was inducted into the Naismith Memorial Basketball Hall of Fame and the Sports Broadcasting Hall of Fame in 2014. 

Michael Lazerow

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Michael is a serial entrepreneur, investor, writer and painter best-known as the founder of Buddy Media, a social marketing software company that was purchased by Salesforce.com (NYSE: CRM) in 2012 for $800 million. Michael most recently served as Salesforce’s chief strategy officer. During his three years at the company, Salesforce grew its annual revenue run rate to $6 billion from $2 billion and was named the most innovative company in the world by Forbes Magazine for three consecutive years. Prior to Salesforce and Buddy Media, Michael founded GOLF.com, purchased by Time Warner’s Time Inc. division in January 2006. And as an undergraduate at Northwestern University, Michael started UWIRE, an Associated Press-like network of more than 850 student-run newspapers, purchased by CBS. With 65 early-stage investments, including Buzzfeed, Domo, Mashable and Dash Radio, Michael is one of the most prolific tech investors in New York City, where he spends much of his time cheerleading, providing therapy to and coaching entrepreneurs. Michael and his wife Kass are avid philanthropists through the Kass and Michael Lazerow Family Foundation. Their support and leadership of Cycle for Survival has helped raise more than $76.5 million for cancer research to fund 100+ clinical trials and research studies. Other interests include clean water (charity: water) and education (Donors Choose). Michael was the recipient of Ernest & Young’s coveted Entrepreneur of the Year Award in 2011 and Kass and Michael were given the Leader of the Future Award by the Frances Hesselbein Leadership Institute alongside legendary CEOs Alan Mulally (Ford, Boeing) and AG Lafley (Procter & Gamble). Additional honors include Fortune Magazine’s 40 Under 40, Crain’s New York 40 Under 40, #1 on the Silicon Alley 100 and the Ad Age Digital A-List. Michael earned a bachelors and masters degree in journalism from Northwestern. His writing about technology, advertising, startups, investing and life has appeared in Ad Age, Forbes, Fortune, Fast Company and more than a dozen newspapers, including Roll Call, the newspaper of Capitol Hill, the Fort Lauderdale Sun-Sentinel and the Miami Herald. Michael and Kass live in New York City with their three kids and two dogs.