Director of Product Marketing - Charlotte

Job Description:

As a Director of Product Marketing, you will be the Chief Storyteller, connecting the Brand of MapAnything to benefits of our platform. You will partner with our leadership, sales and product management team to drive our messaging and positioning, lead our competitive analysis and help drive marketing by creating compelling content and thought leadership. With a deep understanding of our target customers and how our product fulfills their needs, you will play a crucial role in positioning our products the right way to the right people.

Responsibilities:

  • Leading a team of Product Marketing Managers tasked with positioning and messaging that differentiates MapAnything in the market.

  • Take ownership of Product Marketing for certain offerings. As a Leader of this function you’ll also be expected to roll up your sleeves and produce content in addition to management duties.

  • Communicate the value proposition of the products to the Sales team and develop the necessary tools that support the selling process of our products.

  • Own the New Product Release process from market positioning, Sales Enablement and campaign development.

  • Understand customer intelligence and market knowledge. Become an expert on how companies buy MapAnything and the core business problems we solve.

  • Thorough knowledge of current market trends, techniques and best practices.

Qualifications:

  • Bachelor’s degree in Marketing or related field highly preferred.

  • Experience in Product Marketing or Product Management with an emphasis on Marketing at an Enterprise Technology organization.

  • Strong verbal, written and interpersonal communication skills and the ability to communicate effectively with individuals at all levels of the organization.

  • Experience doing market research and analysis, detailed competitor and/or pricing analyses

  • A leader and a doer. You excel at setting strategy and then doing the work. Not a delegator.

  • Ability to maintain a high level of productivity in a fast-paced, team environment while managing multiple competing priorities.

 

Please email your resume to careers@mapanything.com

MapAnything, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, gender identity, sexual orientation, appearance, national origin, age, disability, genetic information, carrier status, marital status, veteran status, or any other protected status in accordance with applicable federal, state and local laws.