Time Warner Cable Residential

About Time Warner Cable Residential

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.

 

Business Challenges

  • Time Warner Cable Residential was challenged by lack of Salesforce adoption from Sales Management.
  • Users had difficulty getting data in a digestible format, which turned them off from using the system. This lack of login activations caused teams being ‘locked’ out of the system (due to workflow rules).
     

Solution

Salesforce users were asking for a mapping solution to help them with planning and reporting capabilities.

After requests from the field for needed functionality, Time Warner Cable Residential implemented MapAnything as a data visualization reporting mechanism.

Specific map reports were created by role and profile. Data was pushed to end users (rather than requiring a pull of data for bread crumb reporting).