MapAnything’s Investors


Greycroft is actively investing from two funds today: Greycroft IV, a $200 million venture fund, and Greycroft Growth, a $200 million growth-stage fund. The venture fund invests between $100,000 and $5 million at inception. The growth fund invests up to $20 million. These two funds enable us to support entrepreneurs at any stage, from inception through IPO.

Greycroft is a syndicate-friendly firm. We have no minimum ownership percentage. We feel that ownership should be earned, and is best allocated to investors who prove their value over time through business development, recruiting, follow-on funding, and, ultimately, M&A. We also do not require board seats, although we accept them when an entrepreneur insists.

Our portfolio companies benefit from active, hands-on assistance from the partners. While Greycroft has dedicated staff to assist with marketing, recruiting, and finance, the firm believes that partners should be the front line for portfolio interaction. We work as a team, and leverage an extensive network of media and technology connections to help our portfolio companies gain visibility, build strategic partnerships, and successfully exit.

Harbert Venture Partners

Harbert Venture Partners seeks to generate superior returns for our investors by identifying and investing in the most promising emerging growth stage companies in the Southeastern and Mid-Atlantic U.S.

We seek to capitalize on what we believe are compelling regional dynamics, such as a strong and fast-growing economy, significant research and development activities and an established entrepreneurial community. The HVP team combines substantial investment, advisory and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. With offices in Birmingham, Alabama, Richmond, Virginia and Gainesville, Florida, we are well positioned to partner with entrepreneurs throughout the Southeast and Mid-Atlantic.

Salesforce Ventures

Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 150 enterprise cloud startups since 2009.

Michael Lazerow

Michael is a serial entrepreneur, investor, writer and painter best-known as the founder of Buddy Media, a social marketing software company that was purchased by (NYSE: CRM) in 2012 for $800 million.
Michael most recently served as Salesforce’s chief strategy officer. During his three years at the company, Salesforce grew its annual revenue run rate to $6 billion from $2 billion and was named the most innovative company in the world by Forbes Magazine for three consecutive years.
Prior to Salesforce and Buddy Media, Michael founded, purchased by Time Warner’s Time Inc. division in January 2006. And as an undergraduate at Northwestern University, Michael started UWIRE, an Associated Press-like network of more than 850 student-run newspapers, purchased by CBS.
With 65 early-stage investments, including Buzzfeed, Domo, Mashable and Dash Radio, Michael is one of the most prolific tech investors in New York City, where he spends much of his time cheerleading, providing therapy to and coaching entrepreneurs.
Michael and his wife Kass are avid philanthropists through the Kass and Michael Lazerow Family Foundation. Their support and leadership of Cycle for Survival has helped raise more than $76.5 million for cancer research to fund 100+ clinical trials and research studies. Other interests include clean water (charity: water) and education (Donors Choose).
Michael was the recipient of Ernest & Young’s coveted Entrepreneur of the Year Award in 2011 and Kass and Michael were given the Leader of the Future Award by the Frances Hesselbein Leadership Institute alongside legendary CEOs Alan Mulally (Ford, Boeing) and AG Lafley (Procter & Gamble). Additional honors include Fortune Magazine’s 40 Under 40, Crain’s New York 40 Under 40, #1 on the Silicon Alley 100 and the Ad Age Digital A-List.
Michael earned a bachelors and masters degree in journalism from Northwestern. His writing about technology, advertising, startups, investing and life has appeared in Ad Age, Forbes, Fortune, Fast Company and more than a dozen newspapers, including Roll Call, the newspaper of Capitol Hill, the Fort Lauderdale Sun-Sentinel and the Miami Herald.
Michael and Kass live in New York City with their three kids and two dogs.

David Stern

David Stern completed his three-decade tenure as NBA commissioner on February 1, 2014.
As commissioner, Mr. Stern built the model for professional sports in league operations, public service, global marketing, television distribution and digital technology. He oversaw the NBA’s extraordinary growth with seven new franchises, a more than 30-fold increase in revenues, a dramatic expansion of national television exposure and the launch of two leagues, the Women’s National Basketball Association and the NBA Development League. He negotiated the first anti-drug agreement in professional sports and introduced the salary cap system and revenue sharing to the NBA.

The NBA experienced tremendous global growth during Mr. Stern’s tenure, and that growth continues today: The NBA has 11 offices outside the United States; its games and programming are televised and streamed in 215 countries and territories in 49 languages; and it offers fans 18 international online destinations. The NBA was the first U.S. professional sports league to stage regular-season games outside North America, and the league has played more than 150 international preseason and regular-season games to date.

Mr. Stern also oversaw the launch of the leagues’ digital assets, including,, and; social media platforms; NBA LEAGUE PASS; NBA TV; and mobile applications, all of which reach hundreds of millions of fans every day.

An intense commitment to social responsibility both in the United States and around the world marked Mr. Stern’s tenure as commissioner. Under his leadership, the league launched NBA Cares, a global social responsibility program that builds on the NBA’s mission of addressing important social issues in the United States and around the world. NBA Cares supports a host of community outreach initiatives, including a myriad of internationally recognized youth-serving programs that focus on education, youth and family development, and health and wellness.

Mr. Stern was inducted into the Naismith Memorial Basketball Hall of Fame and the Sports Broadcasting Hall of Fame in 2014. He is a 2013 recipient of the W.E.B. Du Bois Medal, awarded by Harvard University in recognition of contributions to African and African-American culture, and a recipient of the Yale Legend in Leadership Award, awarded by the Yale Chief Executive Leadership Institute to celebrate contemporary business leaders who have made transformational contributions across sectors.

He is the chair emeritus of the Trustees of Columbia University and serves or has served on the boards of Beth Israel Medical Center, the Rutgers University Foundation, the National Association for the Advancement of Colored People, the Martin Luther King Jr. Federal Holiday Commission, the Thurgood Marshall College Fund, the Paley Center for Media, Jazz at Lincoln Center, and the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria. He is also a member of the Council on Foreign Relations. A native of New York City, Mr. Stern is a graduate of Rutgers University and Columbia Law School.