Using Heatmaps to Prioritize Areas of Opportunity

MapAnything Heat Maps

Register Now: MapAnything University - Course 301

Join us Wednesday, July 12 at 11:30 a.m. EDT, to learn how you can use MapAnything heat maps to better prioritize areas of opportunity!

For many sales reps, a good portion of their day is often spent trying to determine the best way to divide their time, while ensuring they tackle the most meaningful activities. Sounds simple, but in all actuality, it can be a rather complex task!

As a Client Success Manager, here at MapAnything, my clients tell me that their territories and assigned accounts are in a state of constant flux.  Although, this provides them with a steady stream of new and exciting opportunities, it also presents a bit of a challenge as they must delve into unfamiliar areas and attempt to incorporate them into a strategy that maximizes output. Needless to say, it’s easy for sales reps to lose sight of which areas can and will deliver the most value.

That’s where we can help. Enter MapAnything heat maps. These simple, but revealing, map layers enable sales reps to quickly cut through the clutter and focus their limited time (and travel budgets) on the areas that will best facilitate them in reaching their goals. They can also assist sales managers in identifying high-potential areas that their teams might be missing.

In this month’s MapAnything University 301 course, I’ll be discussing the value of heat maps and demonstrating their different use cases. We’ll also review how they can help sales teams identify areas with high concentrations of accounts and high amounts of monetary value. Believe it or not, they aren’t always the same!

We hope that you will join us for the course next Wednesday, July 12 (at 11:30 a.m. EDT). I can't wait to show you yet another maptastic tool that you have available in your arsenal!

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Will Dixon
By: Will Dixon 

Enterprise Client Success Manager at MapAnything