Privacy Policy

Effective Date:  December 18, 2017


MapAnything, Inc. (“MapAnything”) understands and respects our users’ need for privacy. This Privacy Policy (“Policy”) describes the types of information we collect, the purposes for which it is used, and the choices you have with respect to its use.

This Policy applies to the MapAnything Live software solution (“Live”), MapAnything Live App mobile application (“Live App”), MapAnything ELD mobile application (“MapAnything ELD”) and MapAnything websites (collectively “Services”). We encourage you to read this Policy in full to understand our privacy practices before using our Services.

About MapAnything Live, Live App, and MapAnything ELD

MapAnything Live is an integrated software solution that connects businesses with their partners, customers, and employees, through real time asset tracking in Salesforce. Built on the Salesforce App Cloud, MapAnything Live helps businesses manage fleet vehicles. Live App is our mobile application that enables tracking of field personnel through their mobile devices, in Salesforce. MapAnything ELD assists fleet operators with Electronic Logging Device compliance. Vehicle owners may also choose to plug a third-party device (or “Dongle”) into their On-Board Diagnostic port (“OBD-II”) to collect or share vehicle information with MapAnything, which helps us provide our Services. Vehicle owners may also use asset tracking devices that will provide vehicle information to MapAnything. For additional information about our Services, check out our [“Products” section on website].

Note that Live and Live App are linked to To use Live or Live App, you must have a Salesforce account with Salesforce and must use your Salesforce account to log in on the app.

Information We Collect

We collect the following information through your use of our Services and otherwise with your consent. We also collect your information from our partners, including companies that supply the Dongles that you may choose to plug into your vehicles.

The types of information that we collect include:

  • Information about you and your MapAnything account – Name, address, telephone number, email address, username, User ID, and occupation information such as organization name and job title. You provide this information to us directly during the Salesforce account registration process. When you log into Live App for the first time using your Salesforce account, we automatically receive this information from Salesforce. MapAnything ELD requires Your name, cell phone number, driver’s license number, email, and hire date to create an account.

  • Vehicle and insurance information – Vehicle identification number, mileage, vehicle health, color, make, model, and vehicle health. You provide this information to us directly when using our Services or we obtain it from third parties, such as our Dongle partners.

  • Driver behavioral information – When you install a Dongle and use it in with our Services, we collect information about how you drive the vehicle. This includes, but is not limited to, vehicle speeds (including maximum and average speed), breaking metrics, acceleration, engine start/stop and idle times, fuel level, diagnostics and other codes as reported by the vehicle from the OBD-II standard.

  • Geolocation information – When you install a Dongle and use it with our Services, and when you install and use Live App or MapAnything ELD, we use GPS (or other similar technology) data to collect the precise geographic location of your vehicle. We collect location information to determine vehicle trips (e.g., where the car drives over time), date/time, and other information that can be derived from this data (e.g., average speed). We also collect and use GPS data to determine estimated drive time.

  • Device information – IP address, device type, operating system, manufacturer, model, and model number, push notification tokens and unique device identifiers such as your user name and password. We collect this information automatically when you use our Services.  

  • Browsing information – Browser type, and usage details, such as time, frequency, and use pattern. We collect this information automatically when you use our Services.  

To learn about your information collection choices and to opt-out of data collection, see the “Your Choices” section below.

How We Use Information

We use collected information to:

  • Communicate with you – We may contact you to respond to your inquiries, requests, and/or send important notices either via email, push notifications, and in-app notifications. This includes, for example, asking permission to track your location, sending emails to remind you about your vehicle health and status, provide you with customer support, or updates about new features and updates to our Services. See “Your Choices” below to learn how to manage your communication preferences.

  • Provide and Improve our Services – We use collected information to provide and analyze how you use our Services, develop new products and services, and improve functionality, quality, and user experience. This includes using aggregated, anonymized data to improve our Services.

  • Marketing and advertising – We use your collected information to market our products and services. We also combine personal information collected on our website and mobile application with other information we otherwise collect online or offline about users to better tailor marketing or website content, including to measure the measure the effectiveness of our advertising, or for other purposes, such as internal research. 

Live App and MapAnything ELD do not contain or allow in-app advertising at this time. We also do not use push notifications or in-app notifications to display advertisements to our users.

Use of Cookies and Other Tracking Technologies

We use common information-gathering tools, such as cookies and other tracking technologies, to collect your personal and other information as you navigate our Services. Cookies help make interactions with our Services easier and faster for our users. We also use cookies and tracking technologies to analyze trends, remember user settings, administer our Services, and track user movements around our Services. We receive reports based on the use of these technologies on an individual and aggregated basis.

  • Types of cookies used – We use session-based and persistent-based cookies. Session cookies exist only during one session. They disappear from your mobile device when you close your browser, mobile application, or turn off your device. Persistent cookies remain on your device after you close your browser or turn off your device.  

  • Google Analytics and other analytical tools – We use Google Analytics, Retargeter, and other analytical tools to measure how you interact with our website to improve your user experience. To learn more about these Google Analytics privacy practices and opt-out mechanisms, click here. To learn more about Retargeter privacy practices and opt-out mechanisms, click here.

  • How to manage cookies – You can control the use of cookies at the individual browser level. If you reject or delete cookies, you can still use our Services, but your ability to use some features or areas of our Services may be limited. Please note that some features and tools on our Services may also be impaired if you block all cookies.

Each browser provides different mechanisms for managing cookies. Look at your browser’s help menu to determine the best way to modify your browser’s cookie storage. For more information about how to control or delete cookies, visit

  • “Do-Not-Track” Technologies –  We do not respond to web browser “Do-Not-Track” signals.

How We Share Information

We share information about you and your vehicle(s) with third-parties only in the manner described below:

  • Consent provided – We share certain information with other third-parties only when we have your consent to do so. For examples, we will always obtain your consent before sharing GPS data, acceleration and breaking habit information, information for marketing purposes, or sharing with unaffiliated third parties for their own use.

  • External processing – We provide your information to other third-parties to help us with our business activities, products, and services. These companies are authorized to use your information only as necessary to provide these services or perform them on our behalf.

  • Mergers and acquisitions – If your personal information is transferred to a party unaffiliated with MapAnything as part of merger, acquisition, or sale of all or a portion of our assets, we will provide you with notice prior to transferring your personal information to the new entity. Notice will be provided directly through our Services.

  • Legal purposes – We disclose your information when we believe that disclosure is (1) reasonably necessary to comply with any applicable law, regulation, subpoena, legal process or enforceable governmental request; (2) necessary to enforce the provisions of the Policy; (3) required to enforce our Terms of Service, including investigation of potential violations; or (4) necessary to protect against harm to the rights, property, or safety of MapAnything, our users, or the public as required or permitted by law.

Your Choices

Where appropriate or legally required, we will describe how we use personal information collected, so you can make choices about how your data is used. You can notify us of your preferences during the information collection process, and change your selection at any time by contacting us directly.

  • Geolocation – We collect your geographic location when you use our Services. You can restrict our access to and collection of your location information by disabling location-sharing on your device, located in your MapAnything account settings or in your device (e.g., mobile phone) settings. 

  • Marketing emails – You can choose to stop receiving marketing emails by following the unsubscribe instructions included in these emails, or by using the email address listed in the Contact Us section below.

  • Push notifications – You can opt-out of receiving push notifications through your device settings. Please note that opting-out of receiving push notifications may impact our Services functionality.

Mobile application information – You can stop MapAnything from collecting information through Live App or MapAnything ELD by uninstalling the mobile app. You may use the standard uninstall processes available on your mobile device or via the mobile application marketplace or network. You can also contact us to deactivate your account using the email address listed in the Contact Us section below.

  • Third party device (Dongle) removal – You can also stop MapAnything from collecting your information by physically removing the Dongle from your vehicle if installed.

  • Asset tracking device removal – You can remove the battery in Your asset tracking device or contact MapAnything to have tracking disabled. You may also return the device to MapAnything.


You can access, review, correct, update, or remove your information by accessing your MapAnything user account. You can also contact us using the email address listed in the Contact Us section below. We will respond to your request within 30 days.

Children’s Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect information from children under the age of 13.


We retain your information for as long as necessary to comply with our legal obligations, resolve disputes, enforce our rights, or as reasonably necessary for business purposes. Where appropriate or legally required, we retain your information on our servers even after deletion or termination of your user account. Where required, we anonymize information we collect when we no longer need it for the uses described above.

Security Safeguards

We use reasonable and appropriate physical, technical, and administrative safeguards to protect your information from unauthorized use, access, loss, misuse, alteration, or destruction. We also require that third party service providers acting on our behalf or with whom we share your information also provide such security measures in accordance with industry standards.

Notwithstanding our security safeguards, it is impossible to guarantee absolute security in all situations. If you have any questions about security of our Services, please contact us using the email address listed in Contact Us section below.

Changes to this Privacy Policy

We periodically update this Policy to describe new features, products, or services, and how those changes affect our use of your information. If we make material changes to this Privacy Policy, we will provide notification through our services and/or notify you directly. We encourage you to review this Policy for updates each time you use our Services.


Third Party Services, Applications, and Websites

Certain third party services, websites, or applications you use, or navigate to from our Services may have separate user terms and privacy policies that are independent of this Policy. This includes, for example, websites owned and operated by our customers or partners. We are not responsible for the privacy practices of these third-party services or applications. We recommend carefully reviewing the user terms and privacy statement of each third-party service, website, and/or application prior to use.

Contact Us

If you have questions about this Policy or our information handling practices, please contact us at or write to us at MapAnything, Inc., Attn: Legal, 5200 77 Center Drive, Suite 400, Charlotte, NC 28217. You can also submit your questions through the Contact Us or Feedback Forms.