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General Motors Adds Fleet Productivity Service to OnStar

General Motors Co. on Thursday said it signed a deal with MapAnything Inc. that will make it possible for GM’s fleet customers to integrate vehicle data with Salesforce.com Inc. data. The new service could make sales reps and fleet managers more productive by helping them streamline routes and automate parts of the sales process.

MapAnything, a Salesforce-backed company based in Charlotte, North Carolina, sells what it calls “geo-productivity software” that gives a visual mapping interface to Salesforce or ServiceNow Inc software. The service, called MapAnything Live, is available as a subscription through GM’s OnStar vehicle communications service...

Read more on Wall Street Journal

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