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Location of Things Platform Startup MapAnything Grabs $42.5 Million Series C Financing

The Location-of-Things (LoT) market is massive and growing. Research and insight firm, Markets and Markets, predicts that it will reach $27 billion by 2022, driven by the shifting demands of customers in the on-demand economy. MapAnything is a data visualization and location based services software startup that provides a suite of “Where” apps and platform services to drive productivity and planning across multiple use cases. MapAnything develops groundbreaking location-aware solutions that help 2,000 BtoB companies leverage location as a unique competitive differentiator.

Today, MapAnything announced it has closed a $42.5 million Series C investment to to expand its reach in key markets, broaden the vibrant MapAnything developer community, and deepen relationships with strategic partners. Additionally, the company will increase its R&D efforts to capitalize on new market opportunities and technology advancements. The round was led by GM Ventures and Andrew Leto, with participation from existing investors Salesforce Ventures, Greycroft, Harbert Growth Partners, and David Stern. In connection with the financing, Andrew Leto, Executive Chairman of Emerge, has joined the MapAnything Board of Directors...

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