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MapAnything Acquires TerrAlign

MapAnything today announced the acquisition of TerrAlign Group, a provider of sales resource optimization and revenue-based territory design. Details of the transaction were not disclosed.

Through the acquisition, TerrAlign's data-driven territory design technology will be integrated with MapAnything's Location-of-Things Platformto combine sales territory and route planning, optimization, and management, with field-level sales execution.

"One of the main benefits of a sales performance solution is to increase sales rep performance by aligning territories and compensation to corporate goals," said John Stewart, CEO and co-founder of MapAnything, in a statement. "Yet none of the major vendors in the SPM space offer any capabilities for the sales rep to execute their job. The combination of TerrAlign's advanced optimization with our Location-of-Things Platform is truly unique in the market."...

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