Maritim sees dramatic improvement in number of client visits and event attendance after implementing Salesforce Maps
An owner operated family business founded in 1969, Maritim has been playing an integral role in Germany’s hotel industry for around five decades. With an impressive portfolio of properties throughout the nation and in sought-after destinations abroad, Maritim’s three blue sails adorn airport hotels with excellent access to transport locations, modern city hotels within business and shopping districts, seaside resorts, lakeshore hotels and establishments surrounded by spa parklands.
In addition to pleasing guests with exceptional service, first class dining and comfortable accommodation, Maritim’s approximately 50 hotels around the world are also sought for their impressive meetings & event space and professional event know-how.
Maritim implemented Salesforce and Salesforce Maps within the B2B arm of the business to support their national and international Sales team with day-to-day operations, planning and organisation of client promotions.
They needed a tool that identified clients within a certain distance from a Maritim Hotel, that could be selected for a particular promotion and a tool that helped optimize driving routes in order to plan sales visits more effectively. Originally the Sales team was using other, large scale mapping services to locate clients that were close by the hotel and map out their routes manually; this was time consuming and sometimes locations were inaccurate.
Why Salesforce Maps
Maritim discovered Salesforce Maps on the Salesforce AppExchange. An integral part of the decision to go with Salesforce Maps as a solution was the ability to fully integrate with their Salesforce Sales Cloud instance.
Maritim receives new requests from all over the world, every day. This meant that their Sales team didn’t always find it easy to take care of all their clients locally. However, since implementing Salesforce Maps, the Sales team has been able to prepare optimized routes to visit priority clients in their local office locations, leading to more client visits per day than ever before. The Sales team is also able to quickly adjust visits; if a client is part of an already planned route, the Sales rep can easily drag and drop that visit to another day, during a different route.
The full integration between Salesforce and Salesforce Maps has meant that new appointments are logged in the task history automatically, ultimately saving time and increasing visits.
Sales representatives are now able to make appointments in advance and know when they’re likely to arrive at a client destination. The Marketing team has also been able to increase the number of participants at their promotional events as a result of being able to select clients to invite based on an accurate proximity to the location.
The implementation of Salesforce Maps has ultimately saved the Sales team important time and driven motivation to create more client appointments. It's easier for the team to find new customers that they may not have met before and add new meetings, all whilst out on the road and directly from the mobile app. As well as improved productivity, Maritim has been extremely impressed with the support offered by Salesforce Maps; questions are answered quickly and effectively.