NorthStar Anesthesia uses Salesforce Maps to identify new opportunities
About NorthStar Anesthesia
NorthStar Anesthesia is one of the fastest growing anesthesia management companies in the United States. Founded by an anesthesiologist and a CRNA more than 10 years ago and now majority owned by TPG Growth, they deliver a transformational, customer-service driven anesthesia model to increase hospital margins through efficiency improvements anchored in accountability and discipline. They work in partnership with their clients to implement leadership, efficiency, and experience initiatives throughout the entire perioperative process. Today, they run successful anesthesia programs at over 150 facilities in 20 states with more than 1,600 providers.
- NorthStar Anesthesia needed a way to view their customer locations and opportunities on a map
- This data visualization tool would enable them to perform location analysis and develop strategies to find new prospects
Salesforce Maps enables them to get a map view of all of their customers and surrounding healthcare facilities inside of Salesforce. They use Salesforce Maps in their strategic planning to pinpoint geographic areas to target and identify new opportunities.