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How Our Business Mapping Software Works

MapAnything business mapping solution user interface

Business mapping software is an increasingly essential tool for many companies. It helps them to define and manage sales territories, improve field team productivity and visualize business data. But how exactly does it all work? And what can you use it for? In this article, we explain how our business mapping platform works and the ways you can leverage its location intelligence capabilities.


What Do Business Mapping Tools Do?

Business mapping tools are designed to collate data about customers, employees, assets, and revenue opportunities. This extends to more than just geographic data that can help with travel planning (although they can absolutely handle these fundamental route mapping tasks). Mapping software enables you to visualize and track the activity of your sales team, service engineers, or delivery drivers. It helps sales directors, customer service managers, and logistics professionals to make the most of their resources.


Map data allows businesses to increase efficiency, productivity, and profitability, by enabling them to gain insight into day-to-day activities. By integrating with your CRM, it can plan complex, multi-stop routes that save employees time and enable them to get more done. Online mapping also facilitates business planning as it can show you where profitable customer clusters are located, so that you can align sales territory plans accordingly.  


Revenue Generation

Sales mapping software is ideal for businesses with field-based teams. If you have sales reps on the road, then you’ll know how important it is to maximize their client-facing time. Balancing new business development and existing relationship management is a delicate task that’s not always easy to get right. But our business mapping solution allows reps to plan time-efficient routes, schedule customer meetings, and easily find new prospects if one gets canceled. This reduces the administrative burden so that they can spend more time selling and generating revenue.


Territory Mapping

Our sales territory mapping software can also help you create territory maps using CRM data. Since it’s built directly on it can pull customer information and visualize it for you. This enables sales managers to identify where new reps should be hired or existing territories can be adjusted. Using business intelligence to drive strategic decisions is easy when the data is available visually (instead of Excel spreadsheets). Spotting patterns or gaps becomes a simple process with interactive maps but provides a valuable competitive advantage.


Route Planning

MapAnything’s powerful delivery routing software can improve the speed and fuel efficiency of business travel. While Google Maps may be fine for personal journeys, it doesn’t have the capabilities to support complex multi-stop routing or integrate with your customer data set. Sales reps, engineers, and delivery drivers won’t need to waste time searching for zip codes or entering addresses since it links directly to your records. Routes are also updated in real-time based on changing travel conditions and it’s easy to share maps with different staff.  


Business Planning & Management

Using a mapping application can also inform strategic business planning and management decisions. Stakeholders are able to identify where customers with strong revenue potential are located or where they should base their vehicle fleet. Location-based planning is aided with color coding and heat maps that are easily shared and interpreted. It’s easy to customize map criteria based on customer type, purchasing potential, or any number of other factors. You’re also able to map business online or offline, so your customer insights can be accessed from anywhere with a WiFi connection.


How It Works

MapAnything was built as a platform for businesses by leading PhDs in the field of vehicle routing. It contains historical and predictive data for thousands of journeys to help your employees choose the fastest and most economical route. The data is updated in real-time so it always accounts for changing weather conditions and traffic congestion. Simply select the customers or locations that need to be visited and MapAnything will do the rest.


To use the geographic information system for strategic planning, simply connect it to your Salesforce CRM. It'll pull all the location based data of your customers into the tool and allow you to perform data visualization, create revenue-driven web maps, and identify areas of potential growth. Visualizing and analyzing data is quick and easy when you use a platform like ours.


Business mapping software is a powerful tool for every type of organization. Whether you’re involved in sales, operations, fleet management, or supply chain activities, mapping can improve productivity. It can reduce travel time, increase fuel efficiency, and enable you to make the most of your company’s resources. Sales mapping software tools can also inform business planning and strategic decision making for the future so that your company is always headed in the right direction.


MapAnything’s Business Mapping Solution

With over 2,100 customers and over 150+ employees worldwide, MapAnything helps clients increase revenue, drive productivity, gain better territory visibility, and deepen customer loyalty. Our business mapping software is built for one simple task - empowering your enterprise to maximize revenue capture, maximize the number of happy customers you serve, and maximize leads generated to accurately attribute ROI. We do this all in the CRM workflow to help clients streamline operations, automate their business process, and increase overall accuracy and adoption.


MapAnything makes field teams more effective, efficient, and profitable. MapAnything allows you to perform vital Salesforce® tasks from the map - log calls, update records, create new tasks and events, and add thousands of contacts to a marketing campaign with one click. Schedule and optimize an entire week in MapAnything to spend less time planning, and more time selling.


MapAnything brings your CRM data to life and ensures field teams are operating at maximum efficiency. When every meeting is a new opportunity to produce revenue, field teams need the right tools in their arsenal to spend more time with customers and less time planning routes or performing administrative tasks. Our route planning software arms field reps with the information they need to perform productively and generate more revenue for your business.


Interested in trying it out for yourself? Request a demo here.

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