How can YOU utilize MapAnything?

Key MapAnything Use Cases

We get asked all the time “Ok cool, data visualization, but I’ve been using Salesforce for years… I know my stuff. How does this benefit me?”

Or, we hear “Look, I see how someone in sales can use MapAnything, but I’m in service or {insert obscure industry}, how does it actually benefit me?”

Here’s some stats that someone else gathered and published just in case you think I’m a #biased Product Marketing Manager who works for the leading Location of Things Platform built on (Read: I am totally biased, but these people aren’t ).

  • 90% of the information transmitted to the brain is visual (Source: MIT)
  • The human brain can process an image in just 13 milliseconds (Source: MIT)
  • Human brains process visuals 60,000 times faster than they do text – (Source: University of Minnesota)

Feast your eyes on some remarkable use cases below. From Retail, to Manufacturing, to Health, to Financial Services, data visualization helps teams of all companies, of all sizes, in all industries.


Let’s talk Retail Execution in FMCG

This one is pretty obvious, right? Afterall, improving retail execution is a challenge due to the sheer number teams and variables involved. These teams directly impact sales performance, brand awareness, and marketing campaign effectiveness, so all of them must have a stake-to-hold (which is likely where the term “stakeholder” came from now that I’m thinking about it…).

These teams are all different in their own right; however, all of these teams have one thing in common: they are mobile.

MapAnything delivers an intuitive mobile experience for field reps with an unprecedented desktop experience for managers. By visualizing your entire retail stream, you can:

  • Centralize field operations to increase productivity and revenue
  • Focus your prospecting efforts on opportunities with the best chance of closing to shorten sales cycles
  • Automate time-consuming tasks to ensure reps spend their time with customers, not performing admin tasks
  • Ensure optimal customer satisfaction with real-time location data to ensure SLAs are continually met
  • Reduce overall TCO with proactive maintenance monitoring, driver behavior reports (such as hard acceleration or idle-time), and optimized routes


How can you modernize your approach to Manufacturing?

It’s no secret that the manufacturing industry’s relationship to customers is evolving. Production automation, robotics (yes, please), 3D printing (double yes, please), and more are changing consumer expectations of product quality. create a higher standard of products. Also, consumers, who are now more continually connected than ever, are demanding higher levels of service. We just demand it!

This continuous consumer connectivity is which is driving manufacturers away from a product-centric model toward a service-centric model, so it’s no surprise that in fact, “90% of manufacturers agree that improving their field service department is a top priority” (2016 Connected Service Report, Insights into Manufacturing Service, Salesforce).

Harness the power of location data with MapAnything’s Location of Things platform to:

  • Accelerate channel management to discover ways your team and channel partners can  address service inquiries quickly and efficiently.
  • Easily collaborate with dealers and distributors on sales, service, marketing, and more.
  • Boost first-time fix rates through optimized scheduling and dispatch ensures dispatchers assign the right specialists to the cases and boost first-time fix rates
  • Streamline parts distribution with real-time location data to
  • Deliver friction-free experiences that build relationships and boost loyalty


Boost patient satisfaction for Home Healthcare

Healthcare never stops and one of the biggest challenges with healthcare management technology is navigating and reconciling disparate systems. In the words of Miss. Kimberly ‘Sweet Brown’ Wilkins, “Ain’t nobody got time for that.”

Furthermore, the range of services offered under home healthcare providers means that you need a technology partner that is flexible enough to give you the solution needed for every part of your business. Creating and optimizing a schedule for field reps that accommodates for a variety of clients and services is no easy task.

Let’s cut to the chase here. MapAnything can:

  • Allow for escalated service notifications in time of emergency
  • Create optimized schedules for managing a mobile workforce of healthcare professionals based on their skills
  • Provide patients top-notch treatment and care by creating routes based on rep skillset.
  • Ensure efficient field operations with optimized schedules that eliminate time wasted
  • Deliver, routinely maintain, and track the location of any durable medical equipment (DME) required


Hey FinServ! Meet your customers where they are

In the competitive environment of Financial Services, business leaders are continually challenged to find smarter, more efficient, and more cost-effective ways to do business. With MapAnything, your teams can visualize, make sense of, and aggregate data to make it actionable and customer-centric.

Additionally, banking, insurance, and wealth management firms simply need to capture client data to build stronger, loyal relationships. And, you guys understand this. So, it’s downright unsettling that 79% of financial institution customers still say that their experience with financial institutions is “no more than transactional”, (Accenture, 2018). Say, what?

Meeting the customer where they are is important for all FinServ companies to understand, embrace, and plan for. With MapAnything, your field representatives, asset managers, branch bank associates, and more can understand exactly what that means.

  • Reduce friction by understanding when and where you customers are interacting with your brand.
  • Eliminate risk by visualizing consumer behavior and trends
  • Surface the right data that allows financial advisors to spend more time with the right clients and build customer loyalty
  • Take the guesswork out of risk profiling and mitigation by visualizing claims on a map


So, tell me again how data visualization isn’t right for you? ;) Better yet, just get a demo.


See MapAnything in Action >> 

Jill Koskosky

By: Jill Koskosky
Product Marketing Manager at MapAnything