Podcast Series: Rethinking Telematics - Episode One - “Growing Revenue”
Welcome to our first-ever MapAnything podcast series! As excited as we are to launch this new resource for our clients and followers, we are equally excited to discuss the topic at hand...rethinking telematics to grow revenue. And the best part is, it’s much easier than it sounds.
During this episode, I am joined by my colleague, Tom DiVittorio, who is our Chief Product Officer and resident subject-matter expert, here at MapAnything. As part of this session, we’ll be discussing the trend of integrating telematics with Salesforce, the benefits it offers, and how to get started.
How it All Started
Our customers, who are fleet managers, field sales and service leaders, have been telling us that integration between Salesforce and telematics is a major initiative in 2018. And, it’s no surprise. We are living in an on-demand world. Google Express, Amazon Prime Now, Uber, Lyft, DoorDash––all are examples of how today’s buying experience has changed. It’s the same in B2B, and field sales and service teams have to rethink their approach to meeting customers in the market.
Why It’s Important
The integration of telematics and Salesforce puts customer information and optimal routing and scheduling information in the hands of the field sales rep. It gives greater visibility to fleet managers and executives so that they can optimize coverage and increase accountability related to field activities.
As Salesforce and telematics technology are combined, the result is on-demand sales and service, greater customer satisfaction, more revenue. The trend is unstoppable.
- Consider this: The worldwide telematics market is exploding. It’s expected to be worth $47.6 billion by 2020, according to Markets and Markets. While the new ELD (electronic logging devices) rule is now in effect, it isn’t the only driver of telematics adoption.
- Growth is particularly strong in the local service and delivery fleet market, where use of commercial telematics solutions is growing annually at a rate of 15-20%.
In the podcast we explore the realities and impacts of these trends with executives at Cardella Waste Management, as well as the integration solutions they’ve implemented to address them.
All-in-all it’s clear across the board that today’s marketplace demands are changing in the B2B sector and a crucial way to sustain growth and meet customers needs is by integrating Telematics and Salesforce. In other words, it’s time to rethink telematics!
After you’ve listened to our podcast, we invite you to download our new “Field Guide for Rethinking Telematics,” for more information.
By: Brian Bachofner
Chief Marketing Officer at MapAnything
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