Rethinking Telematics: How to Increase Fleet Productivity - Step 1
This is our first blog in a six-part series on “How-to Plan Your Telematics and Salesforce Integration.”
It’s 2018 and the “on-demand” nature of our economy only continues to grow! While the B2C sector has completely adopted this reality and adjusted their products and services to accommodate consumer’s evolving preferences (i.e. Uber, opentable.com, etc.), it’s more important than ever for the B2B segment to follow suit. Customer and prospect expectations are higher than ever and demand that B2B field sales and service leaders deliver fast, flawless customer service and sales opportunities, in every interaction, regardless of industry.
For many companies, this performance standard, at least in part, rests on the productivity of their fleet. And while a multitude of telematics and fleet management solutions have saturated the market in the past, none have delivered the data-centralization and automation capabilities that most leadership teams seek. However, the answer has begun to emerge. Today’s geo-productivity tools provide organizations with an all-in-one technology solution that supports CRM system integration and real-time cost-reduction and productivity enhancement opportunities.
We understand that every process change and/or transformation requires careful planning and execution. So we’ve compiled a series of steps that will help you organize your approach to next-generation telematics with CRM.
Step 1: Outline Your Key Objectives
As a field sales or service leader, fleet manager or business owner, you know that smart telematics can help you reduce costs and uncover new efficiencies. Imagine if you could also add new, more sweeping business objectives to your list, such as greater rep productivity, revenue growth and improved customer interactions, and higher loyalty. Standalone telematics is probably already delivering savings, but integration with Salesforce provides new opportunities.
Once you’ve determined you key objectives, it’s time to proceed to Step 2: Building an ROI Model for Productivity. Stay tuned for all the details in our second post of this blog series in the coming weeks.
Can’t wait until then? Download our new “Rethinking Telematics” guide to find out now.