Rethinking Telematics: How to Increase Fleet Productivity - Step 3 - Matching Your Business with a Telematics Deployment Strategy

Rethinking Telematics - Deployment Strategy

This is our third blog in a six-part series on “How-to Plan Your Telematics and Salesforce Integration.”

The pursuit of the perfect match. We’re all more than familiar with this endeavor in our personal lives. However, it can and should, also be applied in our professional lives as well. For every new business transition, event and/or expansion opportunity, it’s critical that we seek a solution that best fits our company culture and processes. After all, there are plenty of offerings in the marketplace that could certainly supplement our efforts. But, wouldn’t it be more ideal to find and implement a solution that propels and sustains our success?

It is this result that we intend to help your business obtain. And by Rethinking Telematics, it’s within reach. In parts one and two of this series, we guided you through outlining your key objectives and helped you build an ROI model to ensure you maximize productivity. Next, we’ll move on to determining the best deployment strategy to ensure maximum fluidity and process enhancement for your business.  


Three Approaches to Telematics

  1. Mobile only — the ability to track location and routing data on a driver’s smartphone
  2. Telematics integration with on-board diagnostics solutions (OBD-II devices) within vehicles or directly from systems like GM OnStar — commonly used by fleet managers today
  3. Telematics integrated directly within Salesforce and viewable in a map-based interface on a geo-productivity platform


MapAnything combines telematics and customer data within Salesforce and brings both customer and telematics data to life in a map-based interface. This fully integrated approach gives field sales and service reps all the benefits of CRM, sales priorities, and product information at their fingertips, and it adds optimized scheduling and route planning for maximum productivity. In addition, field sales and service executives, as well as fleet managers, reduce TCO while improving customer engagement, CRM adoption, and sales productivity. And the benefits of an integrated telematics solution don’t stop there:

  • Interface built for field reps – Telematics data and Salesforce data should be displayed in one integrated interface with schedule, customer location and CRM data, and optimized route planning.
  • Mobile platform support – Availability on both iOS and Android smartphones and tablets, as well as online, is essential to provide maximum flexibility and ease of use while driving Salesforce adoption.
  • Map-based interface – Native integration with Salesforce enables users to see the location of customers, vehicles, and assets, allowing more efficient use of fleets and increasing field rep accountability.


Once you have selected your ideal deployment strategy, it’s time to start thinking #GeoProductive. We save the details for part four, which is coming soon.

Need to know now? Download our new “Rethinking Telematics” guide to find out now.

Download the Guide >>

Aubrey Resech
By: Aubrey Resech
Digital Marketing Manager at MapAnything