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Route Optimization - A Solution for Traffic Congestion

Route optimization software solves delivery route planning in real time

Route optimization and multi-factor scheduling can save valuable time and money for field sales and service organizations. It can decrease fuel costs, improve customer service, and reduce your company’s carbon footprint. Real-time route planning can also help your field reps avoid unexpected traffic congestion and minimize time wasted in queues while maximizing time with customers. Then there’s the financial impact––being stuck in congestion costs American drivers over $300 billion each year. In this article, we look at what route optimization is and how it can benefit your business.


What is Route Optimization?

Route optimization is a strategy that’s used to create efficient journey plans. It leverages digital technology, scenario testing, and historical data to formulate the quickest and most fuel-efficient route to destinations. This is especially important when you have multiple stops to make, such as client meetings or product deliveries. It saves your business time, money, and hassle from every single journey that’s made by staff members.


Selecting the most efficient routes isn’t an easy task. Is it always better to take the option with the shortest distance? Or should you factor in the speed limits as driving faster will decrease fuel efficiency? And how do you know if the route that’s quickest now will still be the best option during rush hour? Route optimization software takes away all this hassle and does the heavy lifting for you. It calculates the most efficient vehicle route while accounting for all the variable factors that have influence. This enables you to travel via the fastest and most fuel-efficient route, saving time and money.


Route optimization and planning is also important for avoiding traffic congestion. Because it utilizes scenario testing and historical data, it can predict which routes will be the slowest or busiest. Route planner software performs thousands of complex calculations in seconds to ensure that you have the optimum journey. Even if a route is quiet now, it can identify if it’s likely to be busy at the time you’re planning to travel. It will also update in real time based on changing traffic conditions. So, you can avoid that overturned truck, frustrating road works, or delays caused by a burst pipe.


Mapping a Route with Multiple Stops

If you have multiple stops to make during your journey, then you can use route optimization to identify the best travel schedule. You may have several different customers to visit for meetings or service calls to make in multiple locations. Optimizing your route will ensure that you spend less time traveling and more time visiting clients and prospects. If you have limited time windows in which they can receive you, then it’ll calculate a multi-stop route to accommodate their preferences.


Route optimization can also ensure that you make the most of your time on the road. If you find that a client unexpectedly cancels your meeting, then you can easily search for nearby contacts to meet with instead. This helps you avoid downtime between meetings and maximizes your lead generation activities. It also improves the experience for customers, since they get to see their field sales reps more frequently which builds a stronger business relationship.  


MapAnything or Google Maps Route Optimization?

Many individuals use Google Maps for their personal route planning but this isn’t sufficient for most businesses. It does have multi-stop planning features and real-time congestion avoidance which are both huge time-saving benefits. However, it doesn’t include Salesforce CRM integrations which means you’ll waste a lot of time inputting addresses over and over again. MapAnything is built on the platform so you benefit from an entire suite of powerful features at your fingertips.


  • Territory planning - if you’re thinking about where to hire your next traveling salesman, then MapAnything can help you visualize territories and identify areas of revenue potential.

  • Fleet management solution - if you have a fleet of vehicles, then our mapping software enables you to leverage GPS tracking to see exactly where your resources are at any one time.

  • Delivery businesses - if you run a parcel or food delivery business, then MapAnything’s dynamic route planning will ensure you maximize stops, minimize fuel costs and meet pre-agreed delivery times.


Planning software is capable of much more than simply finding the optimal route. It can support the strategic planning of where to recruit new field sales reps. It can improve operational efficiency through multi-stop route scheduling that avoids congestion and reduces fuel costs. Modern route planners can integrate with your CRM systems and vehicle tracking software so you have a powerful management tool at your disposal. Whether you’re a sales director, fleet manager, or logistics administrator, automated route planning software will make your job easier and team more productive.


Routing Software For Any Size of Business

With over 2,100 customers and over 150+ employees worldwide, MapAnything helps clients increase revenue, drive productivity, gain better territory visibility, and deepen customer loyalty. Our Location of Things (LoT) software is built for one simple task - empowering your enterprise to maximize revenue capture, maximize the number of happy customers you serve, and maximize leads generated to accurately attribute ROI. We do this all in the CRM workflow to help clients streamline operations, automate their business process, and increase overall accuracy and adoption.


MapAnything makes field teams more effective, efficient, and profitable. MapAnything allows you to perform vital Salesforce® tasks from the map-based interface––log calls, update records, create new tasks and events, and add thousands of contacts to a marketing campaign with one click. Schedule and optimize an entire week in MapAnything to spend less time planning, and more time selling.


MapAnything brings your Salesforce data to life and ensures field sales teams are operating at maximum efficiency. When every meeting is a new opportunity to produce revenue, field teams need the right tools in their arsenal to spend more time with customers and less time planning routes or performing administrative tasks. Our route planning software arms field reps with the information they need to perform productively and generate more revenue for your business.


Interested in trying it out for yourself? Request a demo here.

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