For more than 150 years Valvoline™ has been on the leading edge of motor oil technology and is a worldwide producer and distributor of premium branded automotive, commercial and industrial lubricants, and automotive chemicals. Valvoline ranks as the #2 quick-lube chain by number of stores and #3 passenger car motor oil brand in the DIY market by volume in the United States.
Operating close to 1,100 different stores across the United States, with a sales team upwards of 40 individuals in differing territories, Valvoline's leadership needed to answer a critical growth question: What is our business landscape?
They needed to ensure they were selling new accounts and expanding current product lines with existing customers in order to continue growing at a set pace. They needed to gain more visibility into the Quick Lube landscape in the United States. Knowing where those stores were located, what the primary competitors were in each market, who owns them, and how they relate geographically to stores that Valvoline currently owns was critical to balancing territories, knowing how to position products and services, and maintaining a positive customer experience.
Key Areas in Which Valvoline uses #GeoProductivity to excel:
For the full story, please watch their success story video above, or access the complete written success story here.
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