Dreamforce 2018: The Visualization of Location Data is the Key to Boosting Field Productivity
There are a lot of interesting things happening at Dreamforce next week, but one notable trend is the conversation around location data. It’s critical. Enterprises are getting it. Understanding the location of customers, prospects, assets and the reps who serve them helps savvy organizations cut costs, meet customer expectations, and streamline operations. In fact, Gartner predicts in 2020 that 22% of all client interactions will be informed by location.
We’re glad to be hosting an informative session on Wednesday at 2:15 at the Marriott Marquis. Our panel of experts will discuss the evolution of visualized location data, it’s impacts, and its promise. We’ll guide you to ask the most important questions about how you can easily implement location intelligence into Salesforce, so you can begin to reap the benefits. There will be three areas of discussion:
1. Visualizing Map-Based Data
Visualizing multiple types of data on a map has many uses. Traditionally, customer data is often kept in CRM, field rep schedule data is contained in CRM or email, routing data is available online or through an app, as is weather data. But, all of these things affect the productivity and efficiency of field sales and service operations. Rather than keeping schedule, customer, asset, weather and traffic and optimal route data in silos, we’ll explore the value of visualizing this data on a map.
2. Location of Things and Assets
Assets also move, and must be tracked. A recent study estimates that if hospitals could accurately track the location of expensive medical equipment across large medical campuses, they could reduce the number of these machines by as much as 20%, saving millions. One MapAnything client, Cardella Waste Management, has been able to reduce loss, increase revenue and optimize the use of their dumpsters. Using location data, they’re able to accurately track thousands of dumpsters across the greater New York area.
3. What about managing schedule changes and constraints?
Setting a schedule and an optimal route is one thing...but schedules change. Routes can become congested with traffic incidents, and some meetings are constrained to certain times. We’ll explore how you can accommodate constraints and changes to schedules with dynamic, integrated location-based data that is visualized for the people who need it most: the field rep.
We hope you’ll join us next Wednesday, September 26, at 2:15 p.m. to learn how location is becoming critical for every enterprise using Salesforce.
By: Brian Bachofner
Chief Marketing Officer at MapAnything
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